Site Selection & Location Analysis
Choosing the right location is a spatial problem. Demographics, competition, traffic patterns, zoning, and accessibility all have a geographic dimension that spreadsheets cannot capture. ArcGIS Business Analyst and spatial analysis tools turn these dimensions into actionable intelligence.
Whether you are expanding a retail chain, evaluating a commercial real estate acquisition, or identifying optimal sites for a new development, the methodology is the same: define the ideal profile, model the variables, and rank the candidates. The difference is in the quality of the analysis and the clarity of the deliverable.
We deliver site selection analysis that non-GIS professionals can act on. Interactive maps, ranked location reports, and clear methodology documentation that supports investment committees, board presentations, and lease negotiations.
What You Get
Every engagement is scoped with clear deliverables. Here is what a typical project includes.
Customer & Trade Area Profiling
Demographic and psychographic profiling (Esri Tapestry segmentation) of your ideal customer and the trade areas where your business performs best. Identifies the characteristics of markets where you thrive.
Competitive Landscape Analysis
Competitor mapping, density analysis, and void analysis to identify strategic gaps in the market. Understand where the competition is saturated and where opportunity exists.
Weighted Suitability Model
Custom scoring model in ArcGIS Business Analyst that ranks potential sites based on demographics, traffic generators, competition, accessibility, and your specific business criteria.
Traffic Generator Identification
Analysis of complementary businesses, institutions, and destinations that drive foot traffic to successful locations. Identifies what makes a location work beyond demographics alone.
Ranked Location Report
A clear, visual report ranking your top potential sites with data rationale for each recommendation. Designed for investment committees and executive decision-makers, not GIS analysts.
Interactive Maps
ArcGIS web maps or static high-resolution maps showing ranked locations, trade areas, demographics, and competitive landscape. Print-ready and presentation-ready.
How We Work
A structured engagement process designed for clarity at every step.
Scoping
We define the geographic scope, business criteria, and success profile. What makes a location ideal for your business? What data do you already have?
Data Assembly
We assemble demographic data (ACS, Esri), competitor locations, traffic patterns, zoning data, and any client-provided data (customer addresses, store performance) into a spatial dataset.
Analysis & Modeling
We build the suitability model, run trade area analysis, score candidate locations, and identify the top recommendations with supporting data.
Deliverable
We deliver ranked site recommendations with interactive or static maps, methodology documentation, and a summary report designed for your decision-making audience.
Pricing
$5,000+
GeoConsult tier
Scoped per project based on geographic scope, number of candidate sites, and complexity of the suitability model. Small area studies start at $2,500.
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Book a discovery call to discuss your site selection project and get a scoped proposal.
Free 30-minute discovery call. We will scope your project and provide a clear proposal.