25 years of combined experience. Three solution lines. One firm.
We are a two-partner geospatial consultancy with deep capability across the full GIS engineering surface and the full revenue engineering surface. Diana leads GIS Engineering. Elom leads Revenue Engineering — the combined Growth + GTM practice. The combination is unusual; the outcomes are what makes it worth it.
We are Diana and Elom, the two partners behind GeoLever. Between us, you get a Senior GIS Engineer who has published with Esri Press, spoken at the Esri User Conference, built spatial systems for the National Park Service, and works deep in the ArcGIS platform architecture. That is the technical depth you'll feel from the first scoping call.
You also get a Growth Engineer with 13 years of work building revenue systems at IBM, WorldRemit, Uber, and Janus Henderson. That brings demand-engineering, customer-marketing, and partner-marketing chops that turn good GIS work into outcomes your stakeholders can see and your funders can act on.
25 years of combined experience, kept under two senior heads on purpose. Every engagement is scoped, built, and delivered by the two of us. No account managers, no juniors, no handoffs.
Three solution lines, one firm
We run three distinct practices side by side. GIS Engineering serves the full GeoLever ICP. Growth Engineering and GTM Engineering together form our Revenue Engineering practice for B2B teams in the geospatial ecosystem. Most clients engage one practice; some engage two or three as the relationship deepens.
GIS Engineering
Diana, Senior GIS Engineer
Geodatabase architecture, ArcGIS Online and Enterprise optimization, spatial analysis, dashboard development, StoryMap publishing, and platform governance. Built by someone who works at the platform level on ArcGIS technology.
For the full GeoLever ICP — government, utilities, environmental, conservation, healthcare, financial services, nonprofits, civil engineering, energy, real estate, and beyond.
Learn moreGrowth Engineering
Elom, create demand
Content built for technical buyers, SEO, paid acquisition, integrated campaigns, ABM strategy and segmentation, and partner-marketing campaigns. The compounding demand engine.
For B2B teams in the geospatial ecosystem running structured revenue motions.
Learn moreGTM Engineering
Elom, capture + convert demand
CRM, marketing automation, attribution, lead scoring, outbound engineering, ABM workflow execution, and partner-marketing infrastructure for the Esri ecosystem. The revenue plumbing that captures and converts demand.
For B2B teams in the geospatial ecosystem running structured revenue motions.
Learn moreTwo partners, zero handoffs
Diana
GIS & Geospatial Engineering
Senior GIS Engineer specializing in geodatabase architecture for 4+ years. Previously served as a GIS Specialist at the National Park Service.
Published author of Getting to Know ArcGIS Enterprise (Esri Press). Speaker at the Esri User Conference on data quality with attribute rules and multiuser editing workflows across ArcGIS Pro, ArcGIS Online, and ArcGIS Enterprise. Author of multiple articles on the ArcGIS Blog.
12+ Esri certifications. AWS Certified Cloud Practitioner. Master of Engineering in Civil Engineering (GIS/Geomatics) from CU Denver. BA in Cartography and MA in Geomatics.
Elom
GTM & Growth Engineering
10+ years building revenue systems across B2B SaaS, fintech, and global operations. Previously at IBM, WorldRemit, Uber, and Janus Henderson.
Expertise in GTM infrastructure, growth engineering, product design, web development, marketing systems, and client acquisition.
At GeoLever, Elom handles business development, marketing, product design, web and digital presence, outbound campaigns, and pricing strategy — everything that turns GIS expertise into a sustainable business.
The capability density
The unusual part is not that we offer GIS engineering. It is the combination, and how it shows up in the work.
Platform-deep, not platform-surface
Diana works at the platform level on ArcGIS technology. The expertise behind a published Esri Press book and an Esri User Conference talk is the same expertise applied to every engagement. Most external consulting firms cannot offer that depth.
GIS depth + revenue-systems chops in the same firm
Diana publishes the StoryMap. Elom designs the case-study system that turns it into a repeatable advocacy engine. Most GIS firms have one half; almost none have both under the same roof.
Senior-only delivery
The people who scope your project are the people building it. Two partners with deep expertise in ArcGIS platform engineering and revenue-systems engineering. No account managers, no juniors, no handoffs.
Decisions over deliverables
A beautiful map nobody acts on is a failure. Every deliverable goes through two lenses — technical excellence (Diana) and communication discipline (Elom) — so it lands with the audience that needs to act on it.
Scoped and quoted in 48 hours
After a 30-minute discovery call you get a written scope with deliverables, timeline, and a flat fee or monthly retainer within 48 hours. No multi-week procurement cycles, no surprise change orders. You decide; we deliver.
Translate, do not transcribe
GIS data is powerful. Power that is not communicated is power that is wasted. We translate spatial intelligence into language that boards, funders, councils, and customers can act on — and we build the systems that make that translation repeatable.
The foundation
Published
Getting to Know ArcGIS Enterprise
Esri Press. The authoritative guide to enterprise geodatabase management.
Speaker
Esri User Conference
Improving data quality with attribute rules. Multiuser editing workflows using feature services.
Certified
12+ Esri Certifications
Plus AWS Certified Cloud Practitioner. Deep platform knowledge backed by verified credentials.
Ready to work with us?
Book a discovery call. We'll discuss what you're trying to build and which capability set fits. Written scope and quote within 48 hours.